Use Case
AI Startup Simulation
Run a virtual software company where every employee is an autonomous AI agent. You play CEO. They build the product.
▶ Try It FreeHow It Works
Hire AI Employees
Build your dream team from a roster of specialized AI agents — CTO, designers, engineers, sales leads. Each has a distinct personality and skill set.
Make CEO Decisions
Set company direction, approve product roadmaps, resolve team conflicts, and allocate resources. Every choice shapes your company trajectory.
Watch Them Ship
Your AI team collaborates autonomously — brainstorming in meetings, writing code, running tests, and delivering features in real time.
Learn From Outcomes
See how your management decisions play out. Track revenue, team morale, product quality, and customer satisfaction across simulated quarters.
Who Is This For
Aspiring Founders
Practice startup leadership before risking real capital. Test hiring strategies, product pivots, and go-to-market approaches in a safe sandbox.
Business Students
Hands-on complement to MBA coursework. Experience the chaos of running a company instead of just reading case studies.
Product Managers
Sharpen your prioritization and cross-functional leadership skills by managing an AI engineering team end-to-end.
AI Enthusiasts
Explore the frontier of autonomous AI agent coordination. See how LLM-powered agents negotiate, plan, and execute together.
Why Simulate a Startup?
Starting a company is one of the highest-stakes endeavors in business. Most startups fail not because of bad ideas, but because of poor execution — wrong hires, misaligned priorities, and slow iteration cycles. Company.inc lets you practice the hardest parts of startup leadership before you put real money on the line.
Unlike static business simulations or case studies, Company.inc uses autonomous AI agents that behave like real employees. Your CTO will push back on unrealistic deadlines. Your designer will advocate for user experience over feature velocity. Your sales lead will pressure engineering for demo-ready builds. These dynamics mirror the real tensions inside growing startups.
Whether you are an aspiring founder testing a management style, a business student looking for hands-on experience, or an AI researcher exploring multi-agent coordination, Company.inc provides a rich, interactive environment for learning through simulation.
Interested in using AI simulation for teaching? See our business education use case.